Laura Dold

10 Tips to Become a More Successful PR Po

Matthew Royse

December 4, 2012


            No matter what profession one chooses to follow or dedicate their schooling to, standing out is never not on option. Every one wants to be the best or at least top 5, successful and recognized. For public relations being a somewhat cut throat profession, Matthew Royse breaks down 10 things he believes will help people become a more successful PR pro. Not only is his knowledge advice about public relations but also life situations, his 10 tips are useful in every day life that can relate to public relations to the tee.

           There are a few that stood out to me that I don’t always think about on a regular bases and after reading them I found myself comparing these tips to other life experiences. Doing your homework is the first key, before you do anything in life know the background information of either a person, an assignment, a reading, a company, an organization etc. Know what they do or what it covers. Research, which is step one to the being even a PR pro in the first place. Don’t settle, learn something new and try to better yourself. Signing up for conferences and attending training courses can do nothing but good for oneself. I can definitely be lazy when I don’t have anything to do and I should always find something to do.  Developing deeper relationships I know has always been important to me in school and I know will be even more important in the workforce, but to remember how powerful and memorable little things such as handwritten notes can be or other one-on-one, face-to-face interactions are than just phone calls and e-mails. Just because we have technology doesn’t mean we need to use it. I truly think people will recognize the effort and think differently of someone or something if it isn’t just e-mailed. But hand delivered or verbal communication. Take advantage of social media I know is something everybody needs to invest time into. It is tedious at times and can be totally against what you as a person is all about, however, use it to find story ideas and sources. Follow professionals on twitter and read others blogs, have a blog yourself, find out who is online and contact them. You have absolutely nothing to lose.


       Then of course, prioritize; use free PR tools, manage time and becoming a better writer are all factors that play into becoming a pro. And lastly, networking which

I have always heard about and believe is one of the most or most important when becoming a PR pro. When you think about it, if you follow all the tips above, developing deeper relationships, using social media and don’t settle etc, are all leading to you to networking. It is inevitable. It’s all about who you know and doing all those are introducing you to new people, building relationships, and building up your networks that will lead you nothing to success. These people you have come to associate with can help you find jobs, actually get jobs, tell you where you need to be, what you should be doing differently and who else you need to contact to get all of this. All leading you to becoming the best PR pro. 



Laura Dold

Why We Are Who We Are

Deirdre Breakenridge

December 3, 2012

This article doesn’t necessarily have a story, but I liked it because it was short and sweet and kind of put PR people into a different kind of perspective for me. Deirdre, who I follow on twitter, said public relations focuses on building and nurturing a mutual understanding between an organization, individual or cause and those public whose livelihood or even life is impacted by one or more of those three. Public relations is always defined as such a professional practice of managing, exposing or persuasion of an individual or organizations, but when Deirdre defines public relations as she did it just makes it seem so much more friendlier and a truly caring and beneficial profession out there. Public relations is supposed to make you look good and turn your lemon situations into lemonade not for just their sake, but understanding of the situations.

“With great power comes great responsibility” and that is what public relations professionals are for. She says this reminder is not always welcomed but its necessary because any danger their individual or organization are in they are representing. They are all about stepping in and clearing up confusion with “sound counsel, strategic thinking and decisive action.” Again, just some other words that I haven’t really heard about when learning or reading about public relations.

We all know about the steps public relations professionals need to take but more importantly- advice is the important function of the professional. They have the knowledge of the social sciences, group behavior, appraisal or hopes and needs, teamwork, leadership and experience in coping with problems. They know all about the who, the what, the where, the when, the why and th

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